DIGITAL EXPERIENCE
Retirement Decision Campaign
Integrated Sales Enablement Platform
A series of integrated digital campaigns designed to support retirement-focused sales teams with scalable tools and user-centered resources. This work unified research, brand strategy, and UX to simplify complex financial decisions delivering cohesive desktop and mobile experiences built within an Agile development environment.
Taft-Hartley
Union Retirement Communication Platform
Challenge
Support Taft-Hartley members—union employees participating in collectively bargained benefit and retirement plans with clearer access to retirement resources and plan information.
Strategic Approach
Translate complex pension and benefit structures into accessible, user-centered digital experiences tailored to this workforce audience.
Creative Execution
Designed desktop and mobile experiences, video hero content, subpages, email campaigns, and research-informed survey integrations grounded in audience insight.
Result
Improved accessibility and engagement, helping plan participants better understand and navigate their retirement benefits.
Healthcare Workforce Campaign
Talent & Institutional Support Platform
Challenge
Help healthcare organizations attract and retain talent while supporting healthcare professionals navigating demanding, high-impact careers.
Strategic Approach
Develop a human-centered campaign system grounded in research, personas, and journey mapping to align institutional goals with workforce needs.
Creative Execution
Designed responsive desktop and mobile experiences, video hero content, subpages, persona frameworks, journey maps, email campaigns, and insight-driven survey tools.
Result
Strengthened employer positioning, improved candidate engagement, and created a scalable framework adaptable across healthcare systems.
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